Resources for your digital advertising approach
This article includes practical tools, best practices, and insightful knowledge designed to help businesses effectively reach their target audience.
Marketing Funnel and it’s importance
A marketing funnel visually represents the customer journey from awareness to purchase. It’s crucial for understanding consumer behavior, optimizing strategies, and increasing conversions by effectively guiding prospects through each stage.
How do We Create Marketing Funnel?
Understanding Client goals is key to creating marketing funnel. Clear objectives (e.g. brand awarness, lead generation, sales) together with indentification of the target audience (demographics, interest and pain points) can provide ideal customer recognition.
1. Awareness State
- Content Creation: Developing engaging content (blogs, videos, social media posts).
- Social Media Advertising: Using targeted ads on platforms like Facebook, Instagram, and LinkedIn to reach a broader audience.
2. Consideration State
- A/B Testing: Testing different approaches (e.g., ad creatives, landing pages) to identify what works best.
- Iterate: Continuously refining the funnel based on data insights and client feedback.
3. Decision State + Optimization
- Retargeting Campaigns: Using retargeting ads to reach users who have interacted with your content but haven’t converted yet.